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Brian Carter Cellars
September 30, 2019 | Brian Carter Cellars

Meet our New Marketing & Sales Director: Sonya Farrell

Tell us about yourself (where are you from? Sisters and Brothers? Pets?):

I’m originally from the VA Beach area, but I spent the last 15 years living and working in and around DC.  I moved to Seattle last summer with my husband and 2 dogs – a not-so-smart yellow lab named Zeus and a super-smart mutt who looks like a yellow lab, named Clancy.  I have a brother who’s 6’8” and a sister who’s 5’10”.  I’m 5’5”.  I don’t get it. Also, like any good introvert, I love love LOVE cooking and reading.

What is your favorite part of your job?  

I’m a big nerd in general, and when I find things that I can totally geek out about, I get excited.  That’s how I feel about wine.  And the Oxford comma. Finding a job in wine and marketing, which is all about communication, allows me to tell stories all day to people about one of my favorite topics—in person and in writing—and I love that.  And the wine is pretty good, too!

What attracted you to work at Brian Carter Cellars? 

I recently moved from Northern Virginia, where I worked for a very esteemed winemaker who reminds me a LOT of Brian.  Both have been making wine for over 40 years, both focus on blends, and both are never content with good enough. I’m pretty sure I applied for the job the same day it was posted.  

Sidenote: there is some exceptional wine coming out of Virginia, btw.  A lot of folks I’ve talked to on the west coast seem very surprised by that. I’m a huge advocate, and I’m happy to offer recommendations…for a price.  Just kidding.  Maybe.

What is your favorite Brian Carter wine? 

Hmmm…right now I’m loving the 2015 Corrida. It’s smoky and dark, and it has good acidity to keep it fresh on the palate.  Great for Fall!  But ask me again tomorrow.

What would people be surprised to know about you?  

I got into the wine biz by accident about 10 years ago as a direct result of the recession.  Like every good/weird story, it all started with a law degree.  Since then, I’ve done just about everything you can do in the industry (sommelier, teaching, marketing/sales, consulting, legal compliance, events and programming, wine club, and a dash of production). Also, I can quote just about every episode of Seinfeld, The Office, and Parks & Rec. That’s talent.