I am participating in the American Cancer Society’s “Real Men Wear Pink” campaign this year to help raise funds for the fight against breast cancer. I am doing this both because I believe the ACS has and is making a huge difference in the battle to save the lives of women from breast cancer, and also because my life has been personally touched by this disease: my older sister is a breast cancer survivor.
Breast cancer is the most common form of cancer in American women who currently have a 1 in 8 chance of being diagnosed with an invasive form of breast cancer, and 41,000 women will die of breast cancer in 2018. By raising awareness about prevention and early diagnosis, as well as providing caretaking, free transportation and reduced hotel rates for patients receiving treatment, the ACS helps both patients and caretakers. The ACS has funded $46 billion in cancer research since 1946 and currently has $62 million currently invested in breast cancer research. This has helped the death rate from breast cancer drop by 39% between 1989 and 2015 which translates to saving 322,6000 lives.
I am reaching out to you, my community of personal, business and wine-loving friends and professionals to help me, the ACS and all women who have been or could potentially be affected by this disease to contribute to my “Real Men Wear Pink” campaign. I will be wearing pink every day for the month of October and you are all welcome to visit me in the winery as proof! Any amount you can contribute is gratefully accepted, I offer some extra motivation for you to dig deeper…
- For each $100 contributed, you will get a ticket for a raffle to win a Jeroboam (3L) of our most highly coveted wine, Solesce. The winner will be announced at the end of the campaign.
- The third biggest donor to my campaign which requires a minimum bid of $250 will enjoy a private tasting at Brian Carter Cellars for 6 persons. I will personally lead you through the wines and will provide some special food pairings to bring out the best in the wines. Expect some special library treats.
- The second highest donor which requires a minimum bid of $500 will receive a 6-bottle vertical of Brian Carter Cellars Solesce including 2006, 2007, 2008, 2009, 2010 and 2012, all sold out and highly sought after.
- The top donor with a minimum donation of $1,500 will enjoy a dinner for 6 at my darling Karen’s home on Portage Bay (several of you can band together for this one!). Karen and I will offer 5 courses expertly paired with wines from Brian and Karen’s cellars, both vintage Brian Carter Cellars wines as well as European wines.
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Kind thanks in advance,
Brian Carter, Winemaker